The Circuit Board is defined by various expertise. It ranges from global technology to lifestyle and health brands. Those two extremes form the visual language to represent the wide spectrum. The hexagon shapes symbolizes the technology extreme while the circle stands for the organic and emotion-driven lifestyle part. As a result, the logo of The Circuit Board is the synthesis of both shapes.
The Circuit Board stands out because of its global network of specialist communications consultants with unique backgrounds and various expertise. Therefor, the exploration of the the agency's visual language were used to give each consultant a unique pattern. On top of that, the different colors represent the consultants location.