Project overview
When we (Toni Minge and me) had the initial idea to create Aimy Rocks, we were young students – and parties and other events were a big thing for us. After moving away from our hometown, we sadly noticed how exhausting it was to organize with friends. Communicating and plannings – especially within groups – usually required much effort and only led to poor compromises. We didn't want to depend on Facebook Events, and we identified significant potential in improving the user experience of privacy management and group chats. So we set out to build our event platform. In 2017, we co-founded Aimy Rocks with Manuel Funk, and shortly after, we launched our platform.
Events are tricky, so it's even more important to stand out and be remarkable. So for Aimy Rocks, I created a corporate identity, including a logo, colors, fonts, and stationery. Aimy Rocks is an upcoming platform for any event, from club parties and festivals to private barbecues or other get-togethers. Therefore it was the main focus to create a visual language that is fresh and appealing to a wide range of people. On top, the identity needed to provide the visual foundation for the​​​​​​​ Aimy Rocks app.
Co-Founder, CEO & Designer
Adobe Photoshop, Illustrator, InDesign

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