To solve those problems, we started conceptualize and design a tool that would make it easy for people to connect. Users should to able to find and hosts events and gather with like-minded people. In fact, we wanted to create an event platform that would be accessible and safe for everyone. User tests showed that people are curious to browse events before signing up to a new platform. That’s why we made the public event feed the center of the app.
As a result, we launched Aimy Rocks as a fully responsive web app that could be used on mobile devices, tablets and desktops in English and German language. To grow a user base, we created a modern and fresh brand identity for Aimy Rocks to target young people with various interests and backgrounds. With bright colors and a simple graphical elements, we created a recognizable look that would put the actual events in scene. Therefore we designed ads and stores for social media, posters, stickers and other brand assets.
We solved the challenge of easy decision-finding in group chats by creating a voting tool that appears as an interface element inside the chat. The channel button is the intersection between event feed and the users channels. It makes it easy share events in selected channels.
When you're the host of a public event you get anonymous insides about the feedback on your event. That helps you to optimize your plannings and expectations for each event.
A native app version of Aimy Rocks is coming soon. If you're interested in trying Aimy Rocks feel free to visit our platform. We don't even have a log-in wall. Thank you!
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